Customer Interview Script
A set of questions that avoids leading language, plus a note-taking structure that makes synthesis faster.
Next action
Schedule five interviews and write your hypothesis before the first call.
Templates you can use immediately
Resources for Canadian founders
These resources are designed to help you execute the fundamentals: talk to customers, price clearly, hire responsibly, and maintain a simple operating cadence. Each playbook is written to be used in one sitting and includes a short checklist you can apply this week.
Use case
Download a checklist, run it for a week, then decide what to keep. Simple systems beat complex dashboards.
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Resource library
Each resource includes a short summary and a suggested next action. If you’re building in Canada, be mindful of practical details like currency, tax handling, and regional hiring realities. Our templates are designed to keep those constraints visible.
Resource request
If you want a template for a specific workflow, use the contact page and describe your scenario. We’ll reply with a suggested outline.
Contact usPricing Tier Checklist
A checklist for creating distinct tiers with clear constraints, buyer-friendly names, and a path for complex customers.
Next action
Rewrite tier names to reflect outcomes, not features.
Weekly Metrics One-Pager
A minimal dashboard outline that includes runway, pipeline, and delivery signals without requiring complex tooling.
Next action
Pick one metric to review weekly and define what “good” looks like.
Hiring Scorecard Template
A role scorecard and interview loop outline that helps small teams hire consistently and reduce bias.
Next action
Write three measurable outcomes the role must deliver in 90 days.
Operating Cadence Agenda (30 minutes)
A meeting agenda designed for founders: review the week, decide one change, and assign owners. Includes a short pre-read format so meetings start on time.
Section 1
Metrics
Section 2
Risks
Section 3
Decisions
If you want help tailoring this cadence to your team’s stage, see our services.
Keep it simple, keep it measurable
The best template is the one you actually use. Start with a single checklist, run it for a week, and then refine. If you are preparing to run ads, make sure your landing pages are clear: accurate claims, transparent pricing, and easy-to-find contact information.